Leading a team of senior designers/creatives /motion designers/copywriters in an end to end rebrand process. Delivering the first Pokerstars Sports Book rebrand globally as part of the domestic ‘Start of Football Season’ Launch
INVOLVING
Visual/brand strategy, graphic design, art direction, persona research, copywriting, motion, brand guideline guardian. Creation of 30+ bespoke visual identities for core commercial betting offers. Providing graphical toolkits/templates for editorial social media use in DEU/ES/FRA (SM agency support for reactive editorial output)
SCALE
Launched across 10+ Global regions with customers reaching 1million+ worldwide ($4.9 Billion value - 2019)
ACHIEVEMENTS
Delivered a strongly user validated / betting community stress tested Sports book brand proposition in under 5 months.