Creating a Pokerstars ownable, unique industry leading Organic toolkit and social strategy to drive successful commercial acquisition through an organically engaged casino community.
INVOLVING
Creative direction, art direction, social content strategy, operational facilitation of 3rd party content agencies, graphic design, motion design, toolkit / guideline creation and guardianship, iterative design phases based on real time user metrics, video automation via StoryTeq, reactive social packs via Slate
SCALE
Operating and delivering upward of 100+ content pieces monthly across 4 Global regions in a highly competitive, established and saturated Casino / gaming social market.
ACHIEVEMENTS
PokerStars Casino currently no1 in UK, Romania, Canada, Spain (from scratch) without paid boosts / support.
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